Print On Demand publishing has been a focus on this blog, and related blogs lately. And I’d like to kind of re-establish my ideas on this. I’ve published with POD before. In August, I released a collection of short stories and poetry titled, ‘Sanity – Juxtaposed!’ It sold five copies and I made $25 US. Needless to say, I made some mistakes, I can do things better and I can put a bit more effort in next time around. I took it off the market in December to revise it, add some flash fiction, special political blog posts, a novella as well as some new cover art. But this is not what is going to sell the book.
Marketing has also been a talking point. And with POD, this is key to its success, and it’s its weakness too. And it’s true that you can publish and market a book through POD for free, but I think it’s to be advised that you at least invest in getting an ISBN so it’s a little easier for readers to get their hands on the book. And then I’m left at a loss on how else to go about marketing my book. How do you tell the world that it at least exists, let alone get them to buy it?
POD is a great idea and I’m thrilled that I’ve got the opportunity to put together this book while I strive towards bigger projects. And its flaws are no fault of its own, it’s up to the author to market the book and that’s the challenge.
Though, I think traditional publishing will still be the primary mode of publishing for a while to come. The money invested into traditional publishing far outweighs that of POD, and totally disables any chance for publishers like Lulu to get any kind of market share worthy of mention in any media. Its hope could lie in big name writers using the service, though the economics of it could totally make it a wasted cause.
I’ve started a debate on my new forum to discuss this, as well as the progress on my new book. Marketing tips would be much appreciated